Your business already has communities. They are your customers. Your prospects. The developers who tinker with your products. And they are already talking to each other on the Web.
Communities aren’t just part of a cool new Website trend. They are a broad corporate commitment which reflects that a company values its customer’s opinions & needs, and wants to have a new and ongoing dialog to everyone’s mutual benefit.
Success requires careful planning. A clear and compelling business case. Broad consensus on required culture changes and costs. And unwavering executive sponsorship.
These three reports will show you how.
